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I often facilitate hands-on LinkedIn workshops where I help people improve and strengthen their LinkedIn profiles. While in the workshop, I have found that when they work for companies and organizations, they could add much more to their profile to make it dynamic and appealing.

Here are 3 Key Tips when you work for another company or organization that you will want to include or change in your profile.

1) Add your own personal email in addition to the company email address and make note of your password.You can make these changes by going to your Privacy & Settings which you will find under your picture on the right side of the LinkedIn tool bar. Under the Account Basics, Email addresses is first on the list. Click and add your personal email address which will need to be verified (you’ll receive an email to do so) to be included

I have worked with several people who cannot login after leaving an organization because they have forgotten and cannot find their password. This creates a huge problem if you want to update your profile, but cannot login. You may have to get a notarized letter and proof of identity to send to LinkedIn in order to login and merge a duplicate account or close the account if you have created a new profile.

Even if the email address is no longer accessible, as long as you have the password you used to login to LinkedIn, you will be able to gain access and add an additional email address.

2) Change your headline from your job title to what you do within the organization.Most people put their job title as their headline, such as: CEO & Managing Director at Blank Company; Account Executive at Blank Insurance; Founder & CEO of Blank Company; Welcome All LinkedIn Invitations (this one totally surprised me – who does this?). I copied these from my news feed, but am keeping the companies blank. Does their headline tell you what they or their company do? The one who is in insurance does tell you they are insurance, but what kind of insurance?

Here are some other examples that came from my newsfeed:  Transforming the Way Professionals Grow their Business by Leveraging LinkedIn; Leadership Consultant, Business Planner & Executive Coach; Speaker Marketing Expert | Monetize Your Intellectual Property | Biz Growth. Do you get the idea of what these people do?

Add some key words about the services or processes you provide to clients or what your organization does.

3) Add a summary that describes what you do in your organization and why people will want to work with you and your company.Tell people why they would want to work with you and your company, what makes you different than your competition and write it in first person. Review the summaries of your connections and find those that are interesting and model yours similarly.

You can add video, PowerPoint (SlideShare), links and documents to provide even more interest.

I hope you will find value in these tips and one you have made these improvements your connections will probably want to do business with you or provide you some legitimate referrals.

If you need any help contact me and we can work together to make your profile an All Star!

Margaret Martin is a Motivational Speaker | LinkedIn Whiz | Author of The Chatter that Matters … Your Words ARE Your Power | Works with People to help them believe in themselves once again so that they can experience more joy and fulfillment in life. #YourChatterMatters #LinkedInProfilesUpdated #BuildRelationships