Writing for the Web – Classes
Writing for the Web Online Course
Presented by The International Ghostwriting Association
Here’s just a taste of what will be covered:
Week 1: The Basics of Blogging
- The difference between a blog post, an article, and an Op-Ed
- Blog Post length – long posts vs. short posts
- Basic rules of blog writing
Week 2: Writing business blogs
- Keywords and keyword phrases
- Researching topics
- Developing your style
Week 3: Writing business blogs continued
- Using links
- Sharing on social media
- The power of video
Week 4: Writing content for websites
- Developing the home page content
- Landing Pages
Week 5: Writing Social Media Posts
- Facebook – Twitter – LinkedIn – Instagram
- Best writing practices for each platform
Week 6: Press Releases, Email Campaigns & White Papers
- Best practices for writing press releases
- Email campaigns
- The elements of a well written white paper
Bonus: How to market yourself as a freelance writer
How much to charge for your writing services
Cost – regularly $347, I’m excited to offer it to you for: $297 click here to pay
When: The course will be available starting – Wednesday, November 1st
Info: This is an online course that you take at your own pace, each module includes 8 to 10 pages of written material, which includes instructional videos, and written assignments that participants will complete and send in to their instructor for critiquing.
I’ve been blogging for years, yet there are basics (like seo and other stuff) that I don’t know how to best use and this course will give me the opportunity to get fully up-to-speed.
Contact: Margaret Martin – 727-725-3370 or send me an email with the subject line – Web Writing Class.
Course creators:
Eli Gonzalez, CEO, Best-Selling Ghostwriter
A Best-Selling Ghostwriter and a former Senior Ghostwriter for one of the largest publishing companies in the country, Eli has successfully written and published over 70,000 books. He has seen it all when it comes to seeing books through from concept to completion.
One of Eli’s greatest achievements has been curating a vastly educated group of writers who are passionate about what they do. He expertly teaches on the nuances of ghostwriting and has amassed a stable of writers so that we can match our client with a writer who is well versed on the core topic of their book.
Lil Barcaski, CEO/Project Manager/Head Writer
Being the CEO of LongBar Corporation (the parent company of Virtual Creatives), allows Lil to use all of her skills, from the creative to the entrepreneurial. Most days are spent working with clients, making sure that their websites fulfill their vision. Lil does a lot of networking and has learned the value of connections. She leads the team, manages the projects and eat a lot of business lunches.
Lil’s skills include sales, project management, creative and business writing, and editing; she also blogs and ghost write for many clients. A very experienced content writer, she either writes or edits most of the content for every website they produce.